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  About Us

GBW is the world's leading customer experience agency, operating in 74 countries with access to a team of over 470,000 independent shoppers and auditors.

The GBW team is dedicated to helping our clients track and improve customer experience levels, regularly, consistently and cost-effectively using a range of advanced products and services to ensure customer experience insights are accurate, current and applicable.

At the forefront of technology, the highly-specialised, market-leading GBW products & services include:

  • Mystery Shopping Data Collection and Insight Analysis
  • Retail Audits
  • Contact Centre Surveys
  • Customer Satisfaction Surveys
  • Staff Satisfaction Surveys
  • Analytics
  • Consulting Projects

GBW clients are leading global and regional brands who, regardless of size, receive an equally high level of service from the GBW account management teams, located in North America, Europe (including UK) and the Asia-Pacific regions.

Dedicated to quality processes and results, GBW is an ISO certified company (ISO 9001:2000) with a stated corporate focus on continuous improvement and environmentally sound workplace practices.

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