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WHERE DO MY RESULTS GO? A REAL LIFE SUCCESS
STORY
Have you ever wondered
why large organisations invest so much time and money
in mystery shopping programs? Have you ever questioned
how the results of your reports really affect an organisation's
operations? Michele Hamdorf from Australian retailer
Myer Grace Bros, the world's 10th largest, explains
how they use mystery shopping from a clients perspective
and explains why your results really do matter!
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XE
BIAS
Please be aware that if
you currently work for one of our clients you are not
permitted in any circumstances to complete an assignment
for them. It is of the utmost importance to the integrity
of our program that each evaluation GAPbuster conducts
is impartial and free of bias. Our clients demand this
of GAPbuster, and all of its mystery shoppers.
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GAPBUSTER TAKES ON THE WORLD
GAPbuster has extended its global reach in
the early stages of 2004. It's only February, but we've
already launched programs in two new markets - the USA
and Japan no less. And there's more to come in the near
future!
GAPbuster now operates in 30 countries throughout the
world, extending from the USA & the UK through to
the Canary Islands and Fiji!! Add to this our global
field force of over 47,000 XEs and we are undoubtedly
the worlds leading brand experience agency.
NOT JUST MYSTERY SHOPPING
Whilst mystery shopping remains the core
of our business, GAPbuster is also growing business
in other facets of market research. Auditing is the
chief area in which GAPbuster is broadening its horizons.
GAPbuster currently conducts audits in the petroleum
and supermarket industries throughout Australia, the
United Kingdom and Germany. As a shopper this represents
an opportunity for you, as we recruit current XEs in
required areas to participate in these programs.
Other areas of diversification include:
- Crew Opinion Surveys
- Management Opinion Surveys
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